The current situation on the foreign gift market.
As the saying goes: "Know thyself, know yourself." Understand the market status quo and development trend of foreign gifts, both thought to provide a reference for the development of the domestic gift enterprises, but also access to foreign markets for the Chinese gift, expand market share and provide a valid basis for decision making.
The Gift covers a very wide range of variety. A glimpse of the global gift industry outlook for the domestic industry, especially to collect the gift information in some countries and regions, and analyzed as follows:
The United States: interior decoration in gift retailing Habitat dominance
According to Unity Marketing City survey report pointed out that the general American gift industry demand for consumers of home accessories and gifts gift project area is divided into upholstery, general gifts, collectibles, stationery, cards and seasonal decorations, home interior decoration gift items for most of the sales growth.
, Canada: the gift industry high growth
Canadian gift industry is considered to be one of the high-speed growth in various industries, wholesale sales amount only count has reached 60 billion Canadian dollars; retail amount may be more than $ 12 billion.
Mexico: Gift simultaneous increase in the import and export volume
According to Mexico's foreign trade bank Bancomext survey shows, gift industry in Mexico accounted for the largest proportion of exports, about 31% silver jewelry and other jewelry. By NAFTA the preferential tariff Lee, the Mexican silver products are rapid growth in recent years, a growth rate of 12.8%, Mexico in 2001, such exports to the United States amounted to $ 500 million 8500. Market sources of imports and exports of Mexico gifts including Italy, Thailand, mainland China.
Fourth, the United Kingdom: Gifts of computer games become mainstream consumer
The UK Gift consumer market size of about $ 2.6 billion 76 million pounds consumer. The proportion of the amount of consumption, toys and computer games, accounted for the largest.
5, Germany: Consumer Electronics gradual transition to the gift industry
Domestic enterprises and not enough reality to the degree of emphasis on brand reflects a prominent feature in the gift industry abroad, some international famous brands use the sense of innovation, high-quality, high-tech advantage, open up new markets. Almost always the brand image began to gift the field penetration, deep plowing to the gift market.
Sixth, Turkey: high-priced gifts popular
Turkish gift market size except that based on students' purchasing power, the market size of the advertising industry in the gift market also has an impact, but the Advertising Association (RD) advertising market in 2001 is estimated to be $ 720 million, the recession as much as 48%.
Seven, Netherlands: sales season in November and December
Netherlands Gifts and Decorations market sales season in November and December of each year. Gift According to statistics, 70% of the total sales in the toy industry is reached within the past two months.
Eight, Guatemala: Gift dependence on imports
Guatemala, founded on agriculture, the industrial sector is mainly light industry, such as food, textiles and clothing, chemicals, pharmaceuticals and furniture, etc., almost all imported gifts.
IX Philippines: favorite gift-giving ceremony "light" means
In the tropical regions in the Philippines, the people's universal hospitality, enthusiasm and optimism, every birthday, dinner, friends, company anniversary, and all kinds of festive occasions and other special days are manpower gift one, absolutely should not be "two bunches of bananas" diameter line go but all the ceremony "light" means the case of the Philippines "soil" production oriented.
10 mainland China: European Gift vied for the mainland market
Past the high-end luxury gifts, the main consumer markets in Europe, then Japan, but no doubt the future of the Chinese mainland has a certain market.
XI, China Taiwan: relocation of production base of the core technology of the root in Taiwan.
In recent years due to the shortage of labor, labor-intensive gift industry has been quite a serious impact. Therefore, the industry will have moved some of the products of the production base to labor cheap, raw materials made it easier for the Chinese mainland and Southeast Asia.
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